Content is the closest thing to leverage today.
It works while you sleep, it scales without permission, and it becomes a magnet for people who think like you.
Good content does four things:
- Attracts attention without begging
- Educates the audience without boring them
- Builds trust faster than sales pitches ever could
- Turns strangers into long-term supporters
Growth isn’t random. It’s built on consistently publishing ideas that create value and position you as someone worth listening to.
And no, this doesn’t mean posting 20 reels a day while losing brain cells.
It means choosing the right message and delivering it well.